A pioneer in environmental conservation through for-profit sustainable tourism initiatives, Jalsa Urubshurow’s story began in 1952 when his parents immigrated to the US after a seemingly endless search for safe haven from Stalinist persecution in Russia. Born on the other side of the world from his ancestral heritage, Jalsa grew up speaking Mongolian and listening to the legends his father recited to him. Jalsa fought his way toward a hugely successful career as a carpenter. One year after the establishment of his framing business, All•tech, Mongolia transitioned to democracy and Jalsa’s dream of visiting his father’s homeland became a reality. During his first exploration of Mongolia’s astounding beauty, the nation’s first democratically elected Prime Minister, His Excellency Dash Byambasuren, recruited him to advise on expanding accessibility to Western travelers. Jalsa eagerly took up the challenge, and Nomadic Expeditions became a full-fledged operation in 1992. In the two decades since its inauguration, Nomadic Expeditions has developed into the premier tour operator for the region and a strong force within the sustainable tourism sector.
Jalsa’s continued exploration of Mongolia, especially now through the eyes of his son, have brought him great joy and an enduring desire to engage others personally in initiating and developing sustainable practices wherever they travel. A co-founder of the North America-Mongolia Business Council (NAMBC), a non-profit organization comprised of the CEOs of American and Canadian corporations active in Mongolia, Jalsa and his colleagues are dedicated to expanding bilateral economic, investment and trade relations between Mongolia and North America. He also serves on the board for the Bodhi Tree Foundation, and continues to support numerous charities and nonprofits around the world.